I love this 2014 BMW advertisement by Toronto ad agency Cundari. The original didn’t have music – it didn’t need it – but it’s a great opportunity to put some custom music to it as a demonstration. ⁣ ⁣

I thought I might use this ad as an example how original and custom music can change the voice of a presentation. The BMW brand exemplifies performance and luxury, so I composed a score that had some orchestral elements with a trap back beat to make it sound a tad more technical.⁣ ⁣

Credits:⁣
Brand: BMW⁣ Agency: Cundari, Toronto⁣
Creative Director: Andrew Simon⁣
Art Directors/Copywriters: Sarah Adlam and Mike Dietrich⁣
Director: Ozan Biron⁣
Demo Music: J.W. Johnson / Soundranch⁣ ⁣