The use of AI in marketing continues to grow by the day. The comps created here were illustrated using ideas culled from AI, and then reinforced with graphic design and Ux design theory to make them work in a consistent environment. AI is a tool that greatly helps and speeds up the production of design, but does not actually replace it. What once would have been hours to produced now takes minutes. The design process benefits from the enhancement of menial tasks, and sometimes creating a design platform on which actual graphic and Ux design can be built.

This Honda Racing website is an example of how to utilize the efficiency of AI into working mockups to demonstrate to the client. The actual site would utilize actual photos creatively directed from these mockups. Although the layout could be exercised using AI, it is still advantageous to have experience and a sense of design to facilitate a design in today’s interface standard of usability.

The second set of mockups represent an in-dealership kiosk campaign that allows users to pre-select vehicles and match them to vehicles available at the dealership location. The kiosk acts as a digital “sticker” on a device that explains all of the characteristics and specifications of the vehicle next to it, as well as feature it with other options such as paint changes, upgrades, and accessories. The images in this mockup presentation are mostly created using AI, alongside tested graphic design and user experience research.