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MSNBC Promotional Showfronts
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The MSNBC showfront was most often client-sponsored content alongside editorial content for the news channel. The client would often be sold a package that was most relevant to content, and messaging was mixed in content for highest effective clickthrough return. Many of the larger advertisers took advantage of this special marketing execution, such as Best Buy, GE, American Airlines, and TD Ameritrade.
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The showfronts had a very complex and strict set of requirements for delivery. Each showfront had to be custom developed to work within the framework of MSNBC that included editorial content, advertising, and video. Showfronts also had to be designed to cleverly mix in a client’s brand into an editorial framework without being too obtrusive.
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