What’s SUP, Sacramento?

Of course my favorite client is my wife’s paddleboard shop, SUP California, located in Folsom, CA near Lake Natoma. She just out of the blue came to me one day and asked what I thought about her opening a paddle board store. I had no idea what I thought about it at the time, to be honest. I had only done it once.

Now, of course, after two years of success and becoming the largest paddle board shop in Northern California, I know a thing or two about paddle boards. I love filming her and her store – the energy she gives off when talking to customers is quite inspiring and influential.

The shop has changed considerably since this video was taken. She carries 10x the inventory, and is 100x as busy as when we filmed her a year ago.